What can I say about blogging? My personal experience has been amazing but it has had its down moments too. Like any venture, nothing is ever plane sailing. Blogging is big business and there are so many ways to create a lifestyle that works for you depending on what you want out of it.
As there are so many industries, blogging can work in pretty much all of them. My original blog was supposedly a parenting one but I quickly realised this wasn’t really me. I began to write more wellbeing posts and work/life posts which finally led me onto starting this blog.
Don’t get me wrong, I love my children with all my heart but I just began to feel uncomfortable talking about them and wanted to keep all that kind of stuff private with close friends and family.
Which leads me nicely onto the 3 things to consider before starting a blog.
Before you get sucked into what other people are doing, take some time to acknowledge what you can offer readers.
Firstly, I would suggest reviewing your passions and your background. Do you have an expertise in a certain area or a real passion for a subject your potential readers will enjoy?
If you aren’t so sure still, you could take a personality test. There are so many available and most are free but I really liked Truity.
Secondly, I would drill down who your target audience is. Write your ideal reader in a paragraph. Discover what they are like, how old are they, what do they do and what social media platforms will they mainly use.
Or better still, download my free guide to help establish your user persona.
It’s important to have clarity in what you do and what your goals are whilst trying to achieve your results. When I first started my original blog, I had PND. At the time, my focus was around wanting to help others in the same position, by freely talking about it on my blog and occasionally writing the odd funny post.
After some time, I veered well away from this and began writing other pieces, which is totally fine but I didn’t set any new goals. I lost my passion and found myself taking lots of breaks and struggling to write content because I didn’t really enjoy it.
Setting short and long terms goals helps you stay focused and gives you a sense of achievement whilst striving for further opportunities and keeps you on track. Plus, you are 42% more likely to achieve your goals just by writing them down!
Download my goals and focus guide
Blogging isn’t just about writing, it also involves a fair bit of tech understanding, unless you are paying someone else to do all that for you; you’ll find yourself coming across a fair few technical things you need to know about. But don’t let tech put you off – if I can learn it, then so can you.
I personally choose WordPress as the platform for all my websites (I have 5 and they all do different things). I chose to self-host on all of them too.
I have added a variety of plugins and have used multiple 3rd party software’s that all link up. In total I link up 9 additional platforms and I use about 20-30 plugins on each site.
Scheduling Tools for Social Media
Check out my latest post all about various scheduling tools for social media and which one I love the most.
3rd Party Software
As I mentioned, I am using around 9 different solutions which I will share with you in due course and they’ve all been life changing.
Most things are easy to understand if you give it a bit of time. My advice would be to take things slowly and learn one thing at a time as there is a lot to learn but don’t let it overwhelm you.
I have created some free guides for you to print off and use.
- User Persona Guide – drill down your target audience using this strategy
- Goal and Focus Guide – create achievable goals
- Basics of Blogging for Beginners Step-By-Step Guide
Light and love
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